Small Business Saturday falls on November 30th, 2014. After the pumpkin pie has been eaten and leftover turkey sandwiches fill the fridge, most Americans begin thinking of shopping for the upcoming holiday season. This trend has been given several names such as Black Friday, Cyber Monday and now, Small Business Saturday.
As the fourth quarter comes into view, large retailers amp up their advertising budgets to capture shoppers as they begin looking for perfect holiday gifts. Local store owners use this time to offer special discounts, shopping experiences and consumer benefits to help draw some of the 5.5 billion dollars away from big box retailers that will be spent on Small Business Saturday.
It is estimated that 93% of consumers believe it is important to shop at local small retailers. These companies are usually owned by families that live and thrive in the very communities their local business support. Shopping local has benefits that you may not receive through bix box companies such as Wal-mart & Target including:
Be on the look out for Small Business Saturday events from your favorite local businesses. More and more companies are using this day to showcase what they can offer to their consumers that large retailers cannot. Why not call your favorite stores now and ask if they are having any events, promotions or specials for Small Business Saturday? Visit their Facebook page to see if there is any mention of this holiday. Most small business will gladly give you a discount or coupon for liking their Facebook or Google Plus page. Look for local businesses online that display the Small Business Saturday badge. They are most likely participating in deals, coupons or promotions which can be redeemed on their website.
Shopping local on November 30th can save you money but also support your community and give back to the businesses that call your town home. For more information, you can visit @shopsmall on twitter or #shoplocal.
The Baby Gift Basket Co. is giving away a free Slacker Jr. bear by Gund for every order purchased on November 30th, 2013 to thank our customers for shopping local. This little bear will be added to every gift for an extra special surprise for your recipient.